Xiaomi's next electric car

Xiaomi, one of the main technology companies in China, has announced an adjustment in its brand committee through an internal letter addressed to its members. This decision will affect multiple departments of the company, including the middle and high levels.

In a recent interview with Xiaomi co-founder and CEO Lei Jun, it was confirmed that the company has successfully completed winter testing of its upcoming electric car, with mass production scheduled for mid-2024. have invested more than 3 billion yuan (about 434 million US dollars) in setting up their electric car division, and more than 2,300 people are dedicated to the research and development of this project.

With the continuous expansion of Xiaomi's ecological chain, as well as the addition of high-end mobile phones and cars, brand integration has become more challenging. For this reason, a brand committee has been established that brings together the mobile phone, ecological chain, automobile and other product departments in collaboration with the marketing and legal departments, with the ultimate goal of unifying the Xiaomi brand.

Xiaomi's entry into the car business poses a major challenge for the company as it will face critical and demanding users. It is important for the company to establish a unified approach to the brand in order to offer high-quality products and services and maintain its position as a leading company in the technology industry.