The new AI model that transforms text into 60-second videos
Despite its advances, the company emphasizes security and plans to collaborate with experts before its launch
OpenAI, a pioneer in artificial intelligence, has announced its latest model, Sora, an advanced artificial intelligence capable of generating videos of up to 60 seconds from text instructions. The company claims that Sora can create "realistic" and "imaginative" videos, including scenes with multiple characters, specific movements and background details, demonstrating an understanding not only of the textual request, but also of how those instructions manifest in the world. physical.
In a recent post on its blog, OpenAI shared that its goal is to train artificial intelligence models to address problems that require real-world interaction. This is a significant step after the success of the ChatGPT chatbot. Although text-to-video models already exist, what sets Sora apart is the length and precision of its creations, according to Reece Hayden, senior analyst at ABI Research.
Hayden noted that these AI models could significantly impact digital entertainment markets, offering personalized content across channels. "An obvious use case is television; creating short scenes that support narratives," Hayden mentioned. However, she noted that Sora still has "weaknesses," especially in spatial details and causality in messages.
OpenAI emphasized the importance of security and announced that it will collaborate with experts to evaluate the model in areas such as misinformation, hate content, and bias. Additionally, the company is developing tools to detect misleading information.
Sora will initially be released to professionals, including cybersecurity teachers and creatives such as visual artists, designers and filmmakers. The company is looking to gather feedback and observations before a broader rollout.
This new update comes as OpenAI continues to improve ChatGPT, with new features that allow users to control the platform's memory to personalize future conversations.
An example of how AI can be used to scam people: